December 2nd 2010
written by Inventa

Flow and the Psychology of Discovery and Invention Mihaly Csikszentmihalyi

Creativity is about capturing those moments that make life worth living. Drawing on 100 interviews with exceptional people, from biologists and physicists to politicians and business leaders, poets and artists, as well as his 30 years of research on the subject, Csikszentmihalyi uses his famous theory to explore the creative process. He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the 'tortured genius' is largely a myth. Most importantly, he clearly explains why creativity needs to be cultivated and why it is necessary for the future of our country, if not the world.

The book leads to an understanding of what leads to these moments, from the excitement of the artist at the easel to the scientist in the lab. Knowledge can be used to enrich and develop people's lives.