DigiMarketing

January 5th 2012
written by Inventa

The Essential Guide to New Media and Digital Marketing

DigiMarketing: The Essential Guide to New Marketing & Digital Media offers a comprehensive overview of the major digital channels, incuding the explanations of the key trends in mobile marketing, blogging, games, digital media, digital point-of-sale, Web 2.0, and consumer created content.

Peppered with best practice examples of how leading marketers are currently using these channels for effective marketing, this comprehensive guide also offers the 12 Tenets of DigiMarketing which serve as useful guideposts for the do’s and don’ts of digital marketing. DigiMarketing also includes a thorough digital marketing planning framework designed to help readers as they consider their own digital marketing plans.

 

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