December 2nd 2010
written by Inventa

What's the smart way to unleash innovation? Where do new ideas come from?

Mavericks at Work is a how-to book for what-if executives and entrepreneurs - a collection of new and provocative answers to some of the most basic questions facing companies of every size and leaders in every field:

What does it mean to have a winning competitive strategy when the world keeps getting more and more competitive?

How to you make enduring connections with customers when customers have more choices and higher expectations than ever?

How do you attract more than your fair share of the best people in your field? How do you win the battle for talent?

In an age of hyper-competition and nonstop innovation, the only way to stand out from the crowd is to stand for something truly original. Mavericks show you how-by helping you to rethink your strategy, reinvent your approach to innovation, reconnect with your customers, and rediscover the power of your people.