December 2nd 2010
written by Inventa
The evolutionary story of products, trademarks and brands - to Lovemarks.
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, relates the inspiration behind the idea what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi's, ultimately concluding that Love is the answer, and without some emotional connection to a product, it will dry up like a generic raisin in the sun. By using this insight Roberts shows that by building respect and inspiring love, business can move the world.
