The New Rules of Marketing and PR

January 5th 2012
written by Inventa

BusinessWeek bestseller on effective, modern marketing and PR best practices

This revised and updated 2nd edition shows you how to use the web potential for your business: how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. Finally you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. Here you can find all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment - at a fraction of the price of a traditional marketing campaign.

 

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