The Social Media Bible

February 2nd 2011
written by Inventa

This book gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.

This updated, second edition of the book by Lon Safko aims to transform the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency, keeping in mind the most current social media trends.

It covers in detail all major new software applications, including features and benefits, listing more than 120 companies integral to the social media industry with updated data, products, services, and links. It also includes advanced topics like measuring social media return on investment (ROI) and advice on how to develop and implement the Five Steps to Social Media Success strategy plan. 

 

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