Challenge

Splitska Banka wanted to convey that they are a bank offering a full range of banking services. Specifically, as much as 10 different product selling points were to be communicated.

Solution

The umbrella message of “Velika Banka” was used to convey the generic feeling of the campaign and the various product messages were integrated within a unified structure. This made the campaign hold together at the same time as specific products were conveyed and the production budget could be kept to a minimum.

Results

As this was an awareness campaign the most important was to ensure a broad reach of the target group without over exposures. The majority of users, 55%, saw the campaign up to two times and only 13% saw it as much as ten times. In total 1,2M users were reached, and even though this was the target, a healthy CTR of 0.3% excluding over deliveries was achieved.