January 5th 2012
written by Inventa
Inventa just became a certified Google AdWords partner!
As a proof of expertise in implementing Google AdWords camapigns, Google has awarded Inventa with the following certificate:
Since its founding, Inventa has been investing in educating its team, which now consists of several certified experts covering areas of AdWords Search and Display advertising. Aside from that, our team has several Google Analytics certificates, including the Google AdWords Reporting, which shows our ability in interpreting results and applying them in optimizing our clients' online marketing campaigns.
Naturally, all of our Google AdWords campaigns are geared to meet the clients' needs. Please contact us for more information.
June 21st 2011
written by Inventa
In total, online marketing investments in 2010 grew by 15.3%, compared to 2009, making the market worth some 17.7 billion Euros. According to IAB’s data, some 18% of all the money spent is spent on online advertising. This increase is explained by new formats and forms of advertising, including video, social networks and mobile advertising.
Together with the IAB Croatia, an association for interactive marketing and a member of the European IAB association, we are presenting you here the current state of online advertising in Europe, based on IAB’s Adex research data for 2010.
The key data was presented at the Interact Conference in Barcelona, which took place on Jun 8th-9th, result of which are our graphs. What is the state of online advertising in Europe, and where do Croatia and Slovenia stand?
IAB Croatia is a member of IAB Europe, and association present on almost all European markets, from UK and Germany to Finland, Czech Republic and, of course, Slovenia and Croatia.
IAB’s research was done for 2010, including markets of 25 countries in which the local associations are present: Austria, Belgium, Bulgaria, Czech Republic, Croatia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Holland, Norway, Poland, Russia, Romania, Slovenia, Slovakia, Spain, Sweden, Switzerland, Turkey and the UK.
How much is European online advertising worth?
In total, online marketing investments in 2010 grew by 15.3%, compared to 2009, making the market worth some 17.7 billion Euros. According to IAB’s data, some 18% of all the money spent is spent on online advertising. This increase is explained by new formats and forms of advertising, including video, social networks and mobile advertising.
Some 8 billion was invested in SEM, i.e. the search marketing, while some 5.8 billion Euros was invested in display marketing. It is interesting that, unlike in 2010, the display marketing grew by 21%.
Online advertising in Croatia is 7% of the market
Jan Jilek, the president of IAB Croatia and director of AdNet, gave Netokracija his own view of online advertising in Croatia an Europe:
This time around Croatia is among the countries following the global trend of display ad growth being bigger than other online advertising, but I think the reasons for this growth are somewhat different here. Here this segment of online advertising is just starting to be more seriously considered. Display advertising is only now getting the recognition for being the right tool to brand one’s products/services, while in Europe the reasons for this growth are the new formats of online ads, video ads, better and better users’ research, social networks’ advertising, and many others…
What really makes us happy is the repeated boom of online advertising in general, which is again in double digits, i.e. 15.3%, compared to 2009, when it was a mere 4.5%. Last year in Europe some 18% of the budget, on average, went on online advertising, In Croatia we are at some 7%, which is still far from the European average, but this also means that we are to expect a real market value growth ahead of us.
(Original article: http://www.netokracija.com/internetsko-oglasavanje-europa-hrvatska-slovenija-12305)
May 26th 2011
written by Inventa
With Inventa’s help, Panasonic’s Facebook campaign is conquering South-East Europe.
In only two weeks, the campaign has activated more than 130 000 Facebook users in Bosnia and Herzegovina, Croatia, Serbia and Slovenia (plus Bulgaria, with the support of BData). Panasonic, one of the world’s leading Japanese companies, used this campaign to promote its newest 3D products.
Download our report here.
February 2nd 2011
written by Inventa
Who says words are not worth much nowadays? In the infinite sea of internet domains there are those whose names make millions. And although the list of the most expensive ones is constantly changing, the articles we are linking here bring the most popular ones and the ones mentioned most often.
Read more...
December 8th 2010
written by Inventa
The top 100 report is just released!
88% of the Croatian companies will increase online in 2011. But how? Inventa guides your first steps for free.
Download our report here.
Please leave your contact information, and we'll return to you for your free consultation meeting.
November 28th 2010
written by Inventa
Inventa d.d released the result of a study about how the Croatian top 60 companies are utilizing Facebook. The study shows that 63% of the companies do not have a Facebook presence at all and only 22% have frequent updates.
The global social media trend has during the last two years been embraced by the average Croat and as of mid June, roughly 1.3M Croats have a Facebook account, out of which an estimated 1M is truly active. In terms of reach, only the TV channels can match such figures.
The social media studio at Inventa have during May studied if this social media trend is utilized by the Croatian corporations for marketing and involvement purposes. In particular, it was investigated to what extent the top 60 corporations, in terms of media spend, have an official Facebook site in Croatian language.
The study only found 13 companies with a well managed Facebook site out of which eight (8) have managed to gather more than 10.000 fans. Surprisingly, the result was especially poor among the top 10 companies, among whom only one (1) serious Facebook attempt could be found.
Johan Granlund, CEO at Inventa d.d. comments:
„In sharp contrast to most other marketing activities, a Facebook presence comes at a very low cost. Given the tough economical times we are in, it is surprising that not more companies are trying it out. Especially since a well structured and well managed social media presence can both bring in new customers and help retaining the existing ones.“
To support the Croatian companies in their first steps towards a social media presence, Inventa recently founded a special social media studio which both monitors everything said about a given brand in social media, comparable to traditional PR monitoring, as well as develops and implements a brand's involvement strategy.
November 1st 2010
written by Inventa
How technological change has given humor renewed purpose
DDB attacks in this article the interesting subject of humour in marketing, asking the question of what if the most important attribute of all is not something new.
What if truly great digital work weren’t something new, but something retained from the past? Something important that had been lost or forgotten in the midst of all these changes? What if, despite all the change, the true measure of great digital work were its emotive power?
The link between emotive power and business growth is clear. Science tells us that emotion, not rational thought, is the gatekeeper for consumer behavior.
This paper is focused on humor alone, the mainstay in our bag of emotive tricks. Most brands feature humor in their brand attributes—perhaps as “a twinkle in the eye,” a “playful nature,” or something similar.
