Our speciality is to reach out to the right people in the most relevant place and moment at an optimum cost. That requires the right mix of sites, placements, ad formats and creative messages given the media consumption of the target audience. To optimise the cost, Inventa has designed a number of channels, or group of sites, with special conditions. To trim the results, Inventa works with a wide range of targeting and re-targeting techniques. But above all, a constant optimisation of all the above parameters are taking place throughout the campaign, hour by hour. 

Let's face it: People are different. What is normally called „Target Group“ is not at all a homogenous group, but rather a number of very different individuals who happen to share a few traits or demographic points. To avoid treating  the whole target group the same, Inventa works with so called behavioral re-targeting. It means that peoples' previous actions (behavior) dictates where, when, how and with what message future exposures should happen, if at all. In general, the process behind the media campaign is divided into four stages:

• Planning: This is where the media mix as of the start of the campaign is defined and the most relevant targeting techniques are chosen.
• Implementation: This is  where Inventa activates and uploads the campaign through its own adserver with direct access to 95% of all commercial portals in the region.
• Optimisation: This is where the performance of the campaign is evaluated and the media mix is adjusted accordingly. The first adjustments will happen already after 2 days into the campaign.
• Reporting: As a client, you will recieve your own login to our adserver dashboard which will give you a real time picture of how the campaign is performing. This is coupled with reports of optimisations done and conclusions made.