A big majority of people trust a recommendation from a social media peer, but few trust traditional advertising. Maybe not so shooking. But did you know that a recommendation from an unknown peer on a consumer review site or in a blog post is 3-4 times as trust-worthy as if said by a journalist for a national newspaper or by a TV presenter? In social media obviously lies a big opportunity for marketers and our contribution is to monitor what is said out there, how to interact and how to facilitate that the word is spread by the key influencers.

 Marketers used to live in a world where brand marketing and direct response were all that mattered. No longer. Social media marketing is about engaging and employing social influencers as a way to open up and lead potential customers through the entire marketing funnel. This is where we come in. Every situation has its own best solution, but even if the solution is starting from a social media monitoring, social influencer analysis, facebook presence & activation or a viral solution aimed at YouTube, Inventa will always opt to turn people into brand advocates. We create social media success through a 6 steps model where our key services are: 

• Social Media Monitoring
• Social Media strategy
• Facebook page creation and maintenance
• Identification of and engagement with key Influencers (in forums, blogs, social networks)
• Online customer service
• On-line Press kits