Books
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The New Rules of Marketing and PR
BusinessWeek bestseller on effective, modern marketing and PR best practices
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The Essential Guide to New Media and Digital Marketing
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This book gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.
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This book illuminates the countless ways marketing has permeated our individual lives.
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In Freakonomics, they explore the hidden side of … well, everything.
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Blink is a book about rapid cognition, about the kind of thinking that happens in a blink of an eye.
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Tipping Point is a book about change.
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The evolutionary story of products, trademarks and brands - to Lovemarks.
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Flow and the Psychology of Discovery and Invention
Mihaly Csikszentmihalyi -
What's the smart way to unleash innovation? Where do new ideas come from?
Articles
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Ten most expensive internet domains
Who says words are not worth much nowadays? In the infinite sea of internet domains there are those whose names make millions. And although the list of the most expensive ones is constantly changing, the articles we are linking here bring the most popular ones and the ones mentioned most often.
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JWT shares their analyzes of findings from 10 markets in their AnxietyIndex research
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Cutting through the clutter: developing an approach to measuring social media impact
Interbrand discusses how to approach the question of measurig in social media.
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Millward Brown writes here about what really makes an iconic brand.
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Building Your Brand in a Recession
A Truly Strategic Opportunity
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Humor, marketing, and the Internet
How technological change has given humor renewed purpose
On screen
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Chris Anderson, the TED Talks curator, reflects on the advetisers’ power (and impotence) to draw our attention while online, while announcing an interesting competition.
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Malcolm Gladwell on spaghetti sauce
In this speech he gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.
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Creativity expert Sir Ken Robinson challenges the way we're educating our children.
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Here is an inspiring speech from James Cameron.
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THE NEW DORK - Entrepreneur State of Mind
This one is just how we feel, for all you out there – enjoy!