PRIMA
Everybody needs a change
THE LARGEST CROATIAN FURNITURE MANUFACTURER
DECIDED IT WAS TIME FOR A CHANGE
WHAT?
Four different patterns were created to show modularity and four main Prima values, but as with all big things, they had to start somewhere: by having a national launch campaign.
HOW?
New headline “Everybody needs a change” communicated change Prima made but also reflected on the fact that every time their current and potential customers needed something new – it was a change. The new visual identity incorporated all the patterns across OOH, digital materials and TV commercial.
RESULT
360° approach buffed the Prima brand to become even more recognizable and brought it closer to the wanted target group for a longlasting effect.