Strategic marketing agency · Media planning and buying

Media that works.

For more than 25 years, we have planned and bought TV, digital, OOH, radio and print for leading brands. Strategy, buying and measurement in one team, with creative and influencers under the same roof.

25+

Years of experience

A quarter of a century of media planning and buying.

€20M+

Annual revenue

More than 20 million euros in revenue every year.

15+

Long-term clients

Satisfied long-term partners in automotive, retail, yachting, FMCG and tech.

360°

All media, one team

TV, digital, OOH, radio, print, social and influencers planned together.

6

Proprietary tools

Tools we built ourselves for planning, buying and control.

Clients

Our clients

From automotive importers to retail chains and FMCG producers. Pick a sector to see who we work with.

Our approach

We plan and buy media for business results: sales, market share and brand growth.

Every plan starts from the client's business goal, not from a channel. Audience and market data decide the mix, buying is negotiated on audience and price, and the result is measured during and after the campaign.

01

Audience intelligence

Research panels, AdEx and market data show who buys, how they use media and what the competition spends.

02

Connected planning

TV, digital, OOH, radio, print, social and influencers in one plan, against one audience and one budget.

03

Media investment

Long-standing media partnerships turned into better prices, positions and slots, checked spot by spot.

04

Outcomes and measurement

KPIs agreed before launch, delivery tracked daily, budget moved to what works and a post-buy report at the end.

Capabilities

Everything a campaign needs, in one agency

Media planning and buying is our core business. Creative and influencer marketing work from the same plan.

01

Media strategy and planning

Market and competitor analysis, target group, channel mix, reach and frequency goals, flighting and budget split.

02

Media buying

TV, radio, print and OOH. Negotiation, booking and spot-by-spot control of what was aired.

03

Digital, social and programmatic

Video, display, search and social campaigns, set up and optimized by our own team.

04

Reporting and post-buy

Client dashboards during the campaign and a post-buy analysis of planned against delivered.

05

Strategic communication and creative

Communication strategy, brand positioning, concept, art direction and production for every channel in the plan.

06

Influencer marketing

More than 60 influencers, 100+ contracts and 2,000+ projects and campaigns across the Adria region.

Proprietary tools

Tools we built ourselves

Six tools for the parts of media work where speed and accuracy decide the result.

01

TV plan optimizer

Builds the TV schedule against budget, CPP, reach and daypart targets. The planner makes the final call.

02

Reach simulator

Reach and frequency across TV and digital before the budget is committed.

03

Category tracker

Competitor spend and share of voice by category, channel and month.

04

Booking check

Every aired spot checked against the order: price, position and time.

05

Client dashboards

Campaign KPIs and post-buy results in one place, updated during the campaign.

06

Audience insight

Consumer and media habits of the target group, from research panels.

Our work

Media cases

Campaigns where planning and buying carried the result. Open a case to watch the campaign and read the story.

Creative and influencer work

Digital, social and influencer projects.

Brief

Brief us

Send a brief or give us a call. The first conversation is about understanding the goal, the market and the budget.

Head officeRadnička cesta 52, 10000 Zagreb, Croatia

Send us a brief

Tell us what you need. We come back with a first view of the market and a media approach.

What

How

Result