SAMSUNG USERS LOVE
SIMPLE AND INTUITIVE SOLUTIONS
To showcase this philosophy in one, single medium (video), we offered a glance into a typical home, but with a fun twist: during everyday situations where we use electronics, we incorporated fun facts about habits, but also how Samsung helps us to simplify our lives.
Instead of VO we have 2 sets of supers: one that communicates fun facts close to consumers expressed in percentage, and super that clearly communicates the benefit of the product and also offers a solution for the first super, which is a fun fact.
100% satisfied client and, of course, informed audience.